Ethics

I believe you deserve completely unbiased advice when making important decisions about your web projects. That's why I've built my business around a simple principle: I only work for you (and your users, of course).

No commissions, ever

I refuse all referral fees, commissions, and kickbacks from agencies, developers, or software vendors. When I recommend someone or something, it's because they're genuinely the best fit for your needs, not because they're paying me.

Kickbacks of any kind create an obvious conflict of interest. How can you trust advice when the advisor profits from steering you toward certain vendors?

This means:

• I can give you honest assessments of any vendor's proposal.
• I tell you when a popular tool or platform isn't right for you.
• I advocate solely for your interests during projects.
• I can provide objective oversight without divided loyalties.
• You get transparent pricing.
• You pay me directly for my expertise. No hidden revenue streams, no complicated fee structures. This straightforward approach ensures our incentives are perfectly aligned: I succeed when you succeed.

I never accept projects from these sectors:

• Fossil fuels.
• Armament or conflict.
• Tobacco.
• Predatory financial services.